Is The Design Responsive?

A beautiful and colorful design is a great asset, no doubt. However, one of the most vital characteristics your design must have, is responsiveness. What that means, is that your design needs to work on a variety of devices, from desktop computers to mobile phones, and everything in between.

In previous years, businesses would depend on the use of two websites, one for desktop platforms, and another for mobile platforms. Unfortunately, for many website, this would lead to a serious discrepancy in function from one platform to another. Modern, optimized websites utilize responsive design, so that regardless of the platform, your clients and potential clients can access the full scope of your website’s functions.

Responsive website design for medical practices is particularly important, as a majority of your potential clients will be searching for facilities like yours on mobile devices. Our specialized web design for medical professionals is designed to ensure your clients can not only find your business on any platform, but also fully engage with your online presence on any platform.

Strategic Content Layout

In another section, we explain the importance of specialized SEO content for your website. However, the content also plays a part in the design. As you make your way through our website, you can see the way the paragraphs are short and informative, broken apart by headings, as well as frequent page breaks.

Breaking large amounts of written content into smaller parts is essential in terms of design and readability. Very few consumers are interested in trying to find information from large blocks of text. By including descriptive headings and strategic breaks in paragraphs, this content design is intended to enhance the user experience. If your consumers can quickly find the information they are looking for, they will be more likely to return to you and your site for future questions, which establishes you as an authoritative source on your subject matter.

Strategic content placement is particularly useful for medical practice websites. As a medical practitioner, you know that your clients have questions, and lots of them. Informative websites for doctor offices are a great asset that potential clients search for. With content that is not only accurate, but also easy to read and navigate, your potential clients will be feel comfortable with your site, and are more likely to call your office for additional information.

Images Are Essential

Have you ever visited a website without any pictures? Images are a key component of any website in any industry, for more reasons that one. First of all, images play a key role in the overall optimization of your website, but beyond that, they are also a driving force in the design. The right images can lead a potential client to your marketing directives, or double as linked advertisements to your services and specials.

Keep in mind that images should all be efficiently optimized on the back-end, as well as properly named and sized. Images that are incorrectly named may not rank properly, and images that are too large may affect page loading times. Images on medical websites should also be descriptive. By keeping the website welcoming yet informative, potential clients will be able to build trust with your business. Web3MD was created by a physician, for physicians, and that specialty is reflected in the images we provide.

Faster is Better

Another key component to bear in mind, regarding medical website design, is the speed. The faster your website is, the better it will perform. In today’s fast-tracked day to day life, the loading speed of your website can make or break any business. Google has openly confirmed time and time again that website loading speed is a ranking factor, simply because the loading speed significantly impacts the user experience. The bare minimum for your site should be a 2 second loading speed, but Google aims for under half of a second.

When you are considering the design for your medical practice website, be sure to remember how essential the loading speed is. Many of the flashier designs look quite stunning, but tend to load very slowly. At Web3MD, our designs not only look great, but also load with ease, making them great for user experience.

Strategic Use of Advertising Space

An important thing to remember, is that every inch of space on your website is an advertising space for your business. Every photo caption, every paragraph, every meta description, every link, should be used to your advantage. When developing a website, proper SEO techniques ensure that your website performs seamlessly on every level.

In order to ensure your website is an effective advertising tool, the layout development needs to be perfectly executed. However, what constitutes a perfect layout is dependent on your business services, your target audience, and the latest algorithm changes. Luckily, our team stays up to date in not only the latest algorithm findings, but also the current marketing trends.

Consistent Updates

Google and other search engines are designed to provide users with the latest and greatest content. What this means is that search engines prefer websites with new content. By including consistent updates within your website development, we can ensure that your website will continue to be appealing to search engines over time. (This is one of the main reasons that our monthly services are so effective at maintaining high rankings for our clients!)

The search engine algorithms are constantly changing as well, so strategies that work on your website initially may not continue working indefinitely. By keeping your website updated regularly by medical SEO experts, our team ensures that the website also continues to function in tandem with algorithm adjustments.

Optimized URLs

The URL of your website is literally your website’s address. In order to make your website more appealing to search engines, it is essential to make sure that the URL’s are developed in a way that is descriptive and accurate. For example, if you are offering teeth cleaning services, you may want a URL that is structured as www.adentist.com/teeth-cleaning-services in order to attract potential clients searching for teeth cleaning services. For local services, you can also include city and state information to further utilize the effectiveness of your URLs.

However, it is important to toe the line between descriptive and overly long. Additionally, as the website structure develops into additional pages, it is essential to ensure the URL structure is organic from beginning to end. Our SEO professionals work diligently to ensure that your URL structure is efficiently optimized to serve your website on every page.