Creating a Logo and Favicon for Your Website: Keep in mind that the logo design will be used for brochures, embroidery on caps and scrubs, and print. I do not recommend using multi-colors, blended colors, and small graphics because they are not good for marketing items and will raise the reproduction costs significantly.
Examine the logos your competitors are using. This way, you can make sure the one you choose isn’t similar. You’ll want your logo to stand out as different in the minds of your customers.
Decide what image you want the logo to convey. Your logo should imprint that image in the minds of your customers.
Think about your customers’ perception of color and match the colors used in your logo with the image you hope to convey. For example, if you want to establish the perky image of a company that caters to children, you will probably want to avoid dark, somber colors. Medical colors are usually blue or green.
Create a few different logos or ask your logo designer to do so. This way, you can compare them and choose the one you think best represents your business.
Ask family and friends what they think. You may love a logo but discover that it inspires negative images in others’ minds. Getting a few additional opinions may be helpful.
Step 6 ***
Have the logo blown up and shrunk down to a very small size. This may help you to determine whether the logo you want will be appealing on different types of marketing materials (billboards…favicons).
Compare samples of your desired logo in color and in black and white. Make sure you are 100 percent happy with your choice in both color schemes.
If you don’t want to use a graphic as your logo, opt for a logo that depicts your company’s name using graphics.
FAVICON (or Favorites Icon)
Go to any major Web site, and you’ll almost certainly see an icon to the left of the address in your browser. This tiny image is called a favicon (or Favorites Icon).
Design your icon: At just 16-by-16 pixels in size, favicons can be a challenge to design. Pictures and intricate company logos become unrecognizable when scaled to such a small size, so you’ll need to come up with something simple and, yes, iconic—like the first letter of your name or perhaps a single graphic element from your company logo.
Give creative touch with proper research
If your business wants to stay ahead of the competition – “Research” is the key. Today, for everything we do research; For instance: Before buying any clothes, furniture, home or other things, research plays an important role in making a clear and smart decisions which leads to a customer satisfaction.
Same goes with the business. Whether it’s about creating marketing strategy, writing content for a website, or designing a logo for your business, it takes an equal effort to research as what is trending in the market. Competitor research makes it easy for your business to plan effectively and design your business logo with an ease. For example:
How’s your competitor’s logo?
What was their marketing strategy while creating a logo design?
What was their purpose in utilizing different colors while designing a logo?
How they have reflected their business with just a logo design?
To beat the multi-national brands and make a powerful existence in a marketplace, the start should be “Excellent” in terms of creating a brand identity to build a curious gate for your potential customers.
Audiences are with different taste – Attract them all
People are with different thoughts and taste preferences, and thus companies thrive to shape and design their logo to appeal to a diverse spectrum of users. Company should be flexible and adaptable if they need a successful growth for their business. Design needs; not static, but a “Dynamic Approach” to attract audiences with different types of taste and preferences.
For example: If your business logo is old fashioned and not as per “Trending Designs”, people will show disinterest towards your brand. And thus, you will give your competitors an opportunity to conquer your targeted audiences.
Don’t let your design apathy ruin your brand identity, the versatility and creativeness in logo design will not only attract the consumers, but it will also make your brand popular among your potential customers at its very best.
Reveal your story with business logo design
Your business logo is not just a symbol for the customers. It says more about your business: values, culture, and quality work. Clients come with great expectations, and understanding this fact, a website design company designs the logo with a deep thinking and meticulous ideology which makes the customer extremely happy, even though it’s a simple logo.
For example: Let’s take an example of “Apple” icon here. It is simple yet the most popular with a lot of thought process behind its creativity when it comes to a logo. An apple with a bite was a great idea where “bite” is pronounced the same as a computer expression “byte”. It also reflects to acquire knowledge. The bite also meant to avoid the confusion whether it is an apple or tomato.
Today, it has become a strong brand with an intellectual logo, multicolored, black and white and many more.
To design relevant and outstanding logo, the only thing business needs is a creative and out of the box thoughts. There are many creative logo designers which take it as their passion and give a life to a mundane design.