Website Development & Design

The first thing you’ll notice about any website is the design. There are millions of ways you can design a top performing medical website, as long as you follow some basic rules of SEO. To begin, our team starts with a unique, intuitive design that is appealing to both potential clients and search engine crawlers. Following that, we make sure your site utilizes responsive design, so that it will work fluidly on both mobile and computer devices. This allows your clients to enjoy the full use of your website, regardless of which platform they’re using.

Additionally, we want your website to have fast loading times, so clients aren’t waiting more than just a few seconds for your webpage to load. Slow loading times can hurt your ranking, and the overall usability of your website. Finally, we make sure that the layout and structure is laid out perfectly to ensure ease of access for clients and crawlers alike. This way, no matter who is looking for information on your website, they can find it quickly, which reduces bounce rate. At Web3MD, our experienced web designers are able to work according to your specifications, and we can tailor your medical website design to look however you’d like it to.

SEO Content Generation

After the design, visitors to your website will start looking at the content, which is what they came for! The content on your website is where you really get to drive the marketing power of your site, as well as its ranking on search engines. In order to provide top ranking seo content generation, we make sure to adhere to a few simple guidelines. All of the content on the websites we build is completely unique. Search engines penalize websites that use copied content, so it’s important to make sure none of the information is plagiarized. All of our content is written by a team of skilled marketing writers, and then reviewed by our in-house physician for accuracy.

Other key components of SEO content generation are readability and authority, particularly for information on medical practice websites. Readability refers to how easily your clients can read and understand the content, meaning that if they went to your site to find out what to expect at their ear appointment, they can find and understand the content without any problems. Authority refers to how search engines view your content. If the content is accurate, unique, and informative, search engines will recognize your content as an authoritative source on the subject, which will help your website rank higher than your competitors’ websites.

Last but not least is targeted local optimization within the written and media content. At Web3MD, our writers provide you with written pages, as well as pictures, videos, and design elements that are all optimized for your local area. This ensures that every inch of your website is filled with informative marketing content to drive your rankings and online visibility.

Paid Search Advertising – Google AdWords

Chances are that you’ve already heard about paid search advertising campaigns, also referred to as PPC campaigns. If you haven’t, PPC is short for pay-per-click, and is a form of target advertising you can purchase from google. You get to choose a keyword in your local market and google will keep your listing in the top 3 or 4 results.

In the picture provided, you can see an example of two PPC advertisements. Every time someone clicks on those links, the company is charged. The amount of money is charged depends on the value of your chosen keywords. Ultimately, the goal of SEO is to get your website listing organically ranked directly below the paid search options, which means you won’t be charge per click. However, PPC campaigns are a great way to drive traffic while you wait for your SEO results.

Though very useful, PPC campaigns can be frustrating for business owners of any kind, particularly for busy physicians and medical doctors. At Web3MD we provide targeted PPC campaign assistance for medical practice websites. Let us know what your budget is, and our team will help drive a successful PPC campaign before your SEO results start showing, or in tandem with your SEO to provide fantastic results.

Social Media Management

Every company should have functional and current social media accounts, including your medical office. On their own, social media accounts don’t hold a high level of value, but when used in conjunction with other SEO components, they’re an incredibly useful tool. First and foremost, search engines look at your social media accounts when it comes to ranking. Having optimized social media accounts let’s search engines know that your business is legitimate, and that your website is designed with customer satisfaction in mind.

That brings us to the second reason to have optimized social media accounts: customer satisfaction. The Google algorithms are in place to ensure web content is user-friendly and consumer-driven. If your website doesn’t appeal to consumers, it won’t appeal to Google, and social media accounts play a large role in appealing to today’s consumers. Furthermore, your social media accounts are a key tool for connecting with clients, as well as attracting potential clients.

If managing a social media account seems like an inordinate amount of work for your busy staff, you can count on Web3MD to take the lead on this as well. Our social media specialists can create and optimize your social media accounts,  such as Facebook, Twitter, And Google+, and even provide weekly or monthly posts as requested.

Video Production

Many SEO companies don’t offer video production, and third party agencies charge outrageous prices. At Web3MD, we offer affordable, comprehensive video production for medical practices, which can help you advertise online, or even inside your own office! We make targeted marketing video for your website for several reasons.

First of all videos are engaging and enjoyable for your potential clients, and are a great way to pass on vital information, or to explain the mission of your practice. However, an additional factor that some websites overlook, is that relevant videos play a big role in your website’s ranking in search engines. By strategically using high quality videos throughout the site, we can effectively help your website establish authority with search engines, which will help you rank higher in your local market.

Reputation Management

Medical practice reputation management is another service you can find at Web3MD that you might not find at generalized SEO companies. What is reputation management? Reputation management is a term that refers to strategically working with your reviews and online presence to protect and grow your company’s good reputation.

For example, if your office has received a bad review, it might be tempting not to respond, or to respond negatively. However, smart reputation management calls for a level-headed, empathetic response, no matter what kind of tone the original review has. By responding to the review politely, you may diffuse the situation with the reviewer, who might then change the review, and you also display to potential clients that you are involved in customer service, and that you listen to client needs.

Another example of reputation management is how your website operates on social media platform. Smart reputation management involves interacting with clients and potential clients of social media to grow your business and cultivate brand loyalty. At Web3MD, we can help you with each step of reputation management, so that your website will succeed!

And More!

These are only the primary services we provide for our clients. Search engine algorithms are constantly changing, and in order to stay on top, websites require continuous updates and improvements. At Web3MD, we also offer comprehensive monthly SEO services for medical practice websites in order to keep your website ranking above the rest. To ask about our monthly services, contact us today!